{"id":1043,"date":"2020-12-02T14:28:55","date_gmt":"2020-12-02T16:28:55","guid":{"rendered":"https:\/\/www.suave.ppg.br\/blog\/?p=1043"},"modified":"2022-01-11T15:18:10","modified_gmt":"2022-01-11T17:18:10","slug":"live-de-marketing-busca-atingir-mais-clientes-confira-suave","status":"publish","type":"post","link":"https:\/\/www.suave.ppg.br\/blog\/live-de-marketing-busca-atingir-mais-clientes-confira-suave\/","title":{"rendered":"LIVE MARKETING: experi\u00eancia em equipe e sincronia total para atingir resultados"},"content":{"rendered":"\n<p>O Live Marketing, tamb\u00e9m conhecido como\nMarketing de Experi\u00eancia, engloba toda intera\u00e7\u00e3o entre a marca e seu p\u00fablico \u2013\ninterno e externo \u2013 com eventos, MKT promocional, merchandising, incentivo e\ndigital. Por meio de experi\u00eancias sensoriais, a estrat\u00e9gia alcan\u00e7a a\nvaloriza\u00e7\u00e3o da marca, proporcionando visibilidade, vendas e fideliza\u00e7\u00e3o.<\/p>\n\n\n\n<p>Com o distanciamento social, o maior\nevento de autom\u00f3veis realizado anualmente no Centro de Eventos do\nRibeir\u00e3oShopping, o AutoShoppingRibeir\u00e3o, n\u00e3o poderia deixar de acontecer, e\nassim a Suave realizou uma a\u00e7\u00e3o de Live Marketing in\u00e9dita. A LIVE&nbsp; PREMIADA AUTOSHOPPING contou com a\nparticipa\u00e7\u00e3o de nada menos que 24 concession\u00e1rias, 11 marcas (Fiat, Ford,\nToyota, Renault, Lexus, Volvo, Nissan, Hyundai, Honda, Jeep e Audi) e mais de\n1.000 ve\u00edculos novos e seminovos, em uma transmiss\u00e3o ao vivo e simult\u00e2nea para\nTV, r\u00e1dio e internet com sorteios de 50 mil em barras de ouro. Uma a\u00e7\u00e3o\nmultim\u00eddia de verdade.<\/p>\n\n\n\n<p>Na internet, foi\ntransmitida pelo Facebook, Instagram e Youtube do Canal AutoShopping e das\nconcession\u00e1rias participantes. Na TV, pelas redes Clube Band e TV Thathi. E\npelo r\u00e1dio, pela Thathi FM. A apresenta\u00e7\u00e3o contou com os reconhecidos profissionais\nBeto Sppiga e Taisa Pinheiro.<\/p>\n\n\n\n<p>A LIVE AUTOSHOPPING foi\num projeto de alta complexidade, com dezenas de profissionais envolvidos. O\ntipo de desafio que a gente gosta!<\/p>\n\n\n\n<p>Toda cria\u00e7\u00e3o da campanha,\nplanejamento e negocia\u00e7\u00e3o de m\u00eddia, roteiriza\u00e7\u00e3o, prepara\u00e7\u00e3o e, claro, o melhor\nconte\u00fado, foram produzidos pelo time Suave em parceria com a XP Filmes.<\/p>\n\n\n\n<p>Agradecemos muito a\nparceria de todos os concession\u00e1rios &#8211; Atri Fiat, Ortovel Ford, Hyundai NEW,\nEuro Renault, RP Jeep, Honda Koi, Ontake Toyota, Lexus Ribeir\u00e3o Preto, Thor\nVolvo, Audi Center Ribeir\u00e3o Preto e Keiji Nissan &#8211; que confiaram a ag\u00eancia esse\ngrandioso projeto. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Live Marketing, tamb\u00e9m conhecido como Marketing de Experi\u00eancia, engloba toda intera\u00e7\u00e3o entre a marca e seu p\u00fablico \u2013 interno e externo \u2013 com eventos, MKT promocional, merchandising, incentivo e digital. Por meio de experi\u00eancias sensoriais, a estrat\u00e9gia alcan\u00e7a a valoriza\u00e7\u00e3o da marca, proporcionando visibilidade, vendas e fideliza\u00e7\u00e3o. Com o distanciamento social, o maior evento [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":1044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-1043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias-e-inovacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Live de Marketing busca atingir mais clientes | Confira! | Suave<\/title>\n<meta name=\"description\" content=\"Live de Marketing com parceiros | Saiba a import\u00e2ncia que uma live pode ter com seus clientes e mais. Clique aqui e confira | Blog Suave\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suave.ppg.br\/blog\/live-de-marketing-busca-atingir-mais-clientes-confira-suave\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live de Marketing busca atingir mais clientes | Confira! | Suave\" \/>\n<meta property=\"og:description\" content=\"Live de Marketing com parceiros | Saiba a import\u00e2ncia que uma live pode ter com seus clientes e mais. Clique aqui e confira | Blog Suave\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suave.ppg.br\/blog\/live-de-marketing-busca-atingir-mais-clientes-confira-suave\/\" \/>\n<meta property=\"og:site_name\" content=\"Confira os melhores conte\u00fados sobre comunica\u00e7\u00e3o e marketing de Ribeir\u00e3o Preto\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-02T16:28:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-11T17:18:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.suave.ppg.br\/blog\/wp-content\/uploads\/2020\/12\/Imagem-Blog-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ag\u00eancia Suave\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ag\u00eancia Suave\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.suave.ppg.br\/blog\/live-de-marketing-busca-atingir-mais-clientes-confira-suave\/\",\"url\":\"https:\/\/www.suave.ppg.br\/blog\/live-de-marketing-busca-atingir-mais-clientes-confira-suave\/\",\"name\":\"Live de Marketing busca atingir mais clientes | Confira! | Suave\",\"isPartOf\":{\"@id\":\"https:\/\/www.suave.ppg.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.suave.ppg.br\/blog\/live-de-marketing-busca-atingir-mais-clientes-confira-suave\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.suave.ppg.br\/blog\/live-de-marketing-busca-atingir-mais-clientes-confira-suave\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.suave.ppg.br\/blog\/wp-content\/uploads\/2020\/12\/Imagem-Blog-1.jpg\",\"datePublished\":\"2020-12-02T16:28:55+00:00\",\"dateModified\":\"2022-01-11T17:18:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.suave.ppg.br\/blog\/#\/schema\/person\/df64f5772af15e769142aa6c0cd44b4b\"},\"description\":\"Live de Marketing com parceiros | Saiba a import\u00e2ncia que uma live pode ter com seus clientes e mais. 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